Test before production
Put new styles in front of the shoppers they are made for. They save or skip, and you know what to order before anything is made.
What Google did for the web,
Favora is doing for fashion.
One place to search, discover and get styled across every brand. It replaces the search engine, the moodboard and the chatbot, and we’re building it for one billion people.
Shoppers juggle tools that were never made for fashion.
A search engine for links, a moodboard for ideas, a chatbot for advice and twenty brand tabs to buy anything. Favora puts it all in one place.
Today
With Favora
Brands shoppers find on Favora.
What Favora does for your brand.
Reach shoppers where they come for fashion, tell your stories in your own edits, understand your market and build what comes next with us.
The highest-intent shoppers in fashion.
On social media you fight friends, news and memes for a second of attention. On search engines you bid against marketplaces for a click. On Favora everyone is here for fashion, whether they are searching for something specific or browsing for inspiration, and every click goes to your own product page.
Favora
A new channel for your stories.
Your newsletters become brand edits on Favora: editorial pages where every piece is shoppable. Shoppers follow your brand, find each new edit in their feed, and save, share and build looks with the pieces.
Edits can adapt to the shopper reading them, from their sizes to their taste. And they are getting richer: drop countdowns, newsletter sign-ups, store maps and more.
Your newsletter deserves better than an inbox.
Real edits from brands, live on Favora now.
A fashion analyst inside your AI.
Plug Favora into ChatGPT, Copilot or Claude and ask about the whole market: every competitor’s prices, markdowns, new arrivals and stock by size, tracked daily. Answers no brand can get from its own data.
ChatGPT
Copilot
Claude
Favora MCP ConnectedWhere are our competitors sold out?
Favora MCP · stock by size at your 12 closest
competitors
Size 38 wool coats.
8 of your 12 closest competitors have sold out of size 38 in their wool coats. Yours are still in stock.
Build what comes next with us.
For partners who want more, we test ideas with Favora shoppers before anything is made and show you which brands they pair you with.
Cross-brand
See which brands your shoppers pair you with in their collections, and build looks and drops together.
Questions brands ask
How do our products get on Favora?
We index brands’ public product pages automatically, so you don’t have to build anything. Partners can also share a product feed for the best coverage and data quality, in whatever format you already have: the feed you send to ChatGPT, or your own in-house export. Our AI reads it as it is.
Where do shoppers buy?
On your website. Favora doesn’t sell anything itself: every product links to your own product page, and the sale is yours.
Where is Favora available?
Favora is live across Sweden on iPhone and the web, and we’re building it for shoppers everywhere.
What is Favora MCP?
It connects the AI assistant your team already uses, such as ChatGPT, Copilot or Claude, to Favora’s live view of the fashion market. It’s in early access, so get in touch if you want to be among the first brands to try it.
Can we correct or remove our products?
Yes. Send a request through our legal notice for brands and we’ll correct or remove the listings.
Every brand will be on Favora. The first ones shape it.
Tell us about your brand and we’ll get back to you.